Kerryann Hayes

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Kerryann Hayes shares how fitness training helped her overcome her poor confidence, developed her desire to help people feel better about themselves and launched a new community campaign to promote weight loss in the area.

How local are you?

I have been living in the Forster Tuncurry area now for 25 years. I believe you are considered a local at 20?

> Why did you become a trainer? Was it a personal journey?

Unlike a lot of females, my first experience in a co-ed gym was great! My friendships further led me to instructing aerobic classes, and I was lucky enough to be involved in the Australian fitness industry at its inception, so I have seen every exercise trend and fad for the past 22 years.

Probably the turning point for me to become a trainer was working with, at that time, Mr and Miss Australia, Phil Anderson and Kathryn Hannaford. I watched these guys motivate people unlike anyone I had ever met and change their bodies radically. I so wanted that skill.

After finally competing at an Australian level myself, I took the plunge and have found myself doing things I never thought possible for me in many sports, and from my experiences, encouraging others to do the same.

> What are the three main reasons you are so passionate about health and fitness?

1. I know how much this industry has help me overcome poor self confidence, so I love being able to watch people as they start to feel better about themselves through improving their diet and adding exercise to their life.

2. I have been involved with many people helping them to achieve amazing things; the sense of satisfaction at work is amazing.

3. At a certain point in life, we all want to give back. Indirectly through my profession, I am able to make the world a better place, whether it be by helping someone feel great or by raising funds for a charity by competing in an event.

> Do personal trainers veg out at all? Do you ever fall off the wagon?

Not sure if I veg out too often. I like to be on the go, and I certainly don’t sit still well. I do love active, adventurous holidays, though.

As for falling off the wagon, well … we all do it … but you just gotta pick yourself up, dust yourself off and keep moving on to where you want to go.

> As a country, we are one of the most obese in the world. Why do you think people struggle with food and exercise control?

Basically, I believe that our health is way down on our list of priorities, unless we are forced to improve it. I also believe that we as a society want everything to happen instantly, and unfortunately fitness, and especially weight loss, can take some time – which can be a deterrent.

After years of discussing diets and exercise with thousands of people, I do know there are common reasons why people say they find it tough. They feel time poor, stressed, overwhelmed, unmotivated and generally just tired.

We all have the same 24 hours in the day, and we can all find healthier ways to use them if we take time to look and develop a plan to address our own particular health issues.

I have seen many people change their lives for the better using this process.

> Do you think there is an over emphasis on people being thin as opposed to healthy in the media?

Yes, I do. Unfortunately for many women, being thin is associated with success, beauty and a sense of self control. I really love the fact our new Minister for Sport is on the job and is aiming to ensure magazines let consumers know when images are photo shopped and advertising in women’s magazines is body image friendly.

> In August you kick off your long awaited community weight-loss challenge. Why are you so enthusiastic about this project?

I first saw this idea on TV ‘Sunrise’ about 5 years ago; the town concerned was aiming to lose a tonne. I loved the idea; however, we have expanded on it and have included the aspect of team support.

For many years I have watched people get excited when we run our various Transformation Challenges, and they still find it hard alone. This year, with the support of team mates and the added bonus of CASH PRIZES, weight loss will become a whole lot more fun.

> What does the challenge involve?

The FOCUS Biggest Winner Ultimate Thinner Challenge involves a 12 week challenge where teams of four compete to lose the highest percentage of body fat. The challenge will begin with a weigh-in on Friday Aug 27 and will end with a weigh-in on Friday 19 Nov.

The challenge has a small fee which you pay as you weigh in each week, plus some fun, but tough rules which will keep teams motivated throughout.

Note: Competitors do not have to be Fitness2428 members; this is a community challenge open to all.

> The prize money is an incentive. How much are you awarding the winner?

The great thing with this challenge is that the more teams we get, the deeper the cash pool. Cash prizes will be disbursed to the top teams and individuals at the end of the 12 weeks, but we are guaranteeing $1,000 cash to the winning team and winning individual.

> Why do you encourage people to walk through your doors this month?

Not only is it time to start getting in shape for summer, but because we are guaranteeing the Focus Biggest Winner Ultimate Thinner 12 Week Challenge will be the most fun you will ever have losing weight.

Plus, we have a great track record when it comes to getting people the results they want from their fitness routines. Check us out at

> Phone Fitness 2428 on 02 6555 8818 to find out how you and a group can enter the FOCUS Biggest Winner Ultimate Thinner Challenge this month

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